This new textbook focuses on behavioral science -- including psychology, sociology and communication -- as it relates to the dental profession. Students learn to identify and address the behavioral issues encountered in dentistry, ranging from those affecting the individual patient (e.g. strategies for reducing anxiety in nervous and phobic patients), to broader concerns for the entire population (e.g. motivating the population as a whole to adopt healthier diet and hygiene practices).

• Introduction. <br>Attending the Dentist. <br>Expectations of the Consultation. <br>The Dental Team. <br>The Social Context of Dental Care for Elderly People. <br>Using Communication Skills. <br>Management of Patients Anxiety. <br>Psychosocial Factors in the Aetiology of Oral Health Problems. <br>Psychosocial Reactions and Disorders Related to Oral Health. <br>Health Education and Health Promotion. <br>Doing Research in Dental Behavioural Science.

Gerry Humphris  Senior Lecturer in Clinical Psychology, University of Liverpool, Liverpool, UK